Business & Investment: Branding

"Business & Investment: Branding." In today's competitive marketplace, a strong and well-defined brand is the cornerstone of business success. This course is designed to equip entrepreneurs, marketers, and business professionals with the knowledge and skills needed to build, strengthen, and leverage a compelling brand that resonates with customers and drives business growth.

Throughout this engaging and practical course, you'll dive into the world of branding, understanding its significance in establishing a unique identity, building customer loyalty, and driving competitive advantage. Whether you're starting a new venture or looking to revitalize your existing brand, this course will guide you through the strategic and creative aspects of successful branding.

This are the lessons that will help you implementing effective branding practices in your organization or investment decisions. Each lesson is carefully crafted to provide a comprehensive understanding of branding principles, best practices, and real-world applications.

• Branding and Extroversion Handbook
• Personal Branding
• Personal Brand Workbook
• Brands and Branding: Research Findings and Future Priorities
• Dimensions of Brand Image: A Conceptual Review from Perspective of Brand communication
• Brands and Branding: Research Findings
• Strong Brands: Some Fundamentals and Benefits
• Geographies of Brand and Branding
• .Brand and Consumer Characteristics as Drivers of Behavior Towards Global and Local Brands
• The Role of Brand Image and Product Characteristics on Firms Entry and OEM Decisions
• Branding and Customer Satisfaction: A Research about the Adidas Group
• The Effect of Brand Image on Overall Satisfaction and Loyalty Intention in the Context of Color
• Characteristics of Successful Marketing Strategy
• Brand Awareness
• Brand Extension: A Strategy for Competitive Advantage